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Our Story


Our Story

I'm Serene, the founder of E-Essential SG (Everyone's Essential) and mother of one.

E-Essential SG first started in December 2018 selling personal care products on eCommerce websites (ie. Qoo10, Lazada).

In year 2018, we came across "Mama Cooks" Fish Floss during our holiday trip and my girl likes it very much. What I love most is, they are packed in sachets and are made with organic ingredients, low sodium, no MSG and preservative! "Mama Cooks" was officially brought into Singapore since February 2019, approved by Singapore Food Agency and Certified Halal by Islamic Committee Office of Thailand.

In July 2019, we brought MommyJ products into Singapore, approved by Singapore Food Agency. The founder of MommyJ, Jacklyn Tan, specialise in making healthy food for baby, toddler and even family!

We are honoured to be appointed as main distributor
by Mama Cooks and MommyJ!

Our Vision

Provide healthy and convenient food solutions for your family and little one.

Our Mission

Source and deliver good quality and safe products to all our customers.